Website Redesign - Quality Communications
As we highlight some of our work, we wanted to share a website redesign and logo creation project we completed for Quality Communications. By showcasing the evolution of a website, we can illustrate the impact and highlight the quality of our work.
This project encompassed a complete website overhaul and the creation of a fresh, modern logo designed to perfectly complement the new site, ultimately providing Quality Communications with a digital platform that truly reflects their growth and brand identity. So, before diving into the details of the redesign, let's take a look back at where it all began...
Quality Communications: A Digital Transformation from the Ground Up
Quality Communications needed a digital presence that truly reflected their growth and brand identity. This project encompassed a complete website overhaul and the creation of a fresh, modern logo designed to perfectly complement the new site.
Before we dive into the details, take a look at a glimpse of their original website:
Quality Communications had some key requirements for their new online home. They needed a site that was modern, mobile-friendly, easy to edit, and effectively highlighted their diverse range of services. And of course, a brand new logo to tie it all together.
A Fresh, Modern Logo
The new Quality Communications logo captured a modern digital aesthetic while thoughtfully respecting elements of their original design. This approach preserved their heritage while simultaneously signaling progress and innovation. The logo acts as a “label” in their cable design, creating a cohesive brand experience that bridges their past with their exciting future. It enhanced brand recognition and strongly aligned with the company’s core values.
Website Redesign Highlights
This project wasn't just about a new look; it was about building a powerful online platform. Here's a breakdown of the key improvements:
Refreshed Design: We crafted a fresh color scheme that seamlessly integrated with the new logo, strengthening their visual identity. The website boasted a clean, technical aesthetic, ensuring easy navigation while showcasing the innovative nature of their business. The harmonious blend of color and design elevated the user experience and effectively communicated Quality Communications' commitment to modernity and professionalism.
Mobile-Friendly Approach: The original website's fixed-width design was outdated. The new mobile-friendly layout ensured a seamless browsing experience on smartphones and tablets. This clean, responsive design enhanced user experience and allowed for effortless engagement with content across all devices. This also provided an ability for Quality Communication employees to be able to share about some of their services from their phones to potential clients.
Empowering Editability: Built on the Squarespace platform, the new website gives Quality Communications control of their online presence. With the platform tools and a straightforward interface, they could easily update content, images, and layouts in real-time, ensuring their website stayed fresh and relevant without relying on a web designer for every small change. This will help them save time and provide invaluable flexibility.
Showcasing Services: Effectively highlighting Quality Communications' service offerings was a priority. We created a visual portfolio tailored to share about some clients they have serviced, allowing them to showcase their expertise and capabilities. Furthermore, technicians could now instantly share images from their mobile devices, providing a dynamic and up-to-the-minute representation of their work in the field.
This website redesign and logo creation project provided Quality Communications with a clean online presence that truly reflects their growth, innovation, and commitment to excellence. We were proud to have partnered with them on this exciting transformation!
